DESIGN/MARKETING -
INSTAGRAM & FACEBOOK

The role of design & marketing focuses on the five following areas:

  • Instagram & Facebook (2 hours/week)
  • Website Updating & Design (2 hours/week)
  • Content Creation - Brochures, business cards, etc. (30 min/week)
  • Photography (30 min/week)

The general responsibilities include:

  • Instagram & Facebook planning, with a goal of 5 minimum posts weekly
  • Making Facebook events: Ensemble Auditions (June, August, & January), Shows (Nutcracker & Spring Showcase), Want to Dance on Pointe?, August Open House, Summer Intensive, Dance Exploration Camp, Boot Camps (Ballet Boot Camps #1 & #2, Lyrical Jazz Boot Camp)
  • Designing the Nutcracker & Spring Show programs (with information from the admin)
  • Designing monthly updates, uploading on announcement page, & sending to the admin to email out to families
  • Reviewing/updating the website weekly: updating events, dates (calendar!), schedule, photo albums, and other information as needed. Ensuring all buttons and links are clickable and are heading to the correct information.
  • Documenting/photographing the happenings at the studio and translating them into meaningful marketing material.

Below, you will find a breakdown of INSTAGRAM/FACEBOOK, with the average allotment of time you should give on a weekly, monthly, or quarterly basis.


INSTAGRAM & FACEBOOK
(2 hours of work/week)

Our goal is to post 5X minimum on Instagram/Facebook weekly. Below is the breakdown of content that should be shared. Ensure all Instagram posts are shared to Facebook - should be shared automatically, but always good to double check. For all planned posts, try to always plan a month in advance. If Melanie allows, use Instagram & Facebook Ad Campaigns to promote program.

  • MONDAY - Any upcoming events (see event breakdown) - plan with Later
  • TUESDAY - Video (from technique classes, performances, boomerang), if no video, supplement with another photo or informational piece - can be planned or based on activities.
  • WEDNESDAY - Class Happenings! A photo of a technique class posing, smiling, or working on class content - can be planned or based on activities. Highly suggest you block out a week every 6 weeks to take photos of all classes/workshops that are held, upload the content to Later and plan the posts in advance.
  • THURSDAY - 1 info piece! A quote from a parent, good article, bio of a teacher, quote from a student, promote a specific class that needs higher enrollment (ask Melanie or admin for this information), promote discounts (ask Melanie or admin for this information) - plan with Later
  • FRIDAY - Friday Feature! Keep track of who has been featured in the Friday Feature Document - plan with Later
  • BIRTHDAYS - The first of the month check all birthdays and add a special birthday post to those students! Single shots of the previous season dancers are in the photo folder under that season. If you do not have a photo of them, find them in their class and take a photo for the post. - plan with Later
  • SHOW PREVIEWS - As we get closer to show days, you can add in rehearsal videos & costume sneak peaks as much as you’d like.
  • CLASS & SHOW COUNTDOWNS - 5 day count downs to summer classes, fall classes, the Nutcracker, & Spring Showcase.

EVENT BREAKDOWN

JANUARY

  • January Registration/Classes Begin (2nd week) - One post of event thumbnail week before
  • Ensemble Audition (2nd week) - Three posts - event thumbnail (after Nutcracker is done), two photos with audition info/links to the event during winter break
  • Wednesday & Saturday Workshop Session #3 (9 week session, 2nd week) - Three posts - event thumbnail one month before, two photos with audition info/links to register two weeks out & one week out

FEBRUARY

  • No events - focus on designing promo material

MARCH

  • Wednesday & Saturday Workshop Session #4 (9 week session, 2nd week) - Three posts - event thumbnail one month before, two photos with workshop info/links to register two weeks out & one week out

APRIL

  • First week of April, Spring Break - no classes - One post of event thumbnail week before
  • Sign-up for summer programming begins, early-bird registration with reduced rates before April 30 - Three posts - event thumbnail two weeks out, two photos with summer class info/links to register during month of April
  • Picture Week (3rd week) - Three posts - event thumbnail two weeks out, two photos of updates on how picture week is going + stories to be highlighted on profile  

MAY

  • Spring Showcase (end of 2nd week) - Three main posts + sneak peaks + count down - event thumbnail two months out, two photos with show info/links to tickets one month out & 2 weeks out
  • Last week of balletmore classes (3rd week) - One post of event thumbnail Monday of final week
  • Want to Dance on Pointe (3rd week) - Three posts - event thumbnail one month out, two photos of balletmore dancers on pointe two weeks out and week of event.

JUNE

  • Nutcracker Audition (3rd week) - Three posts - event thumbnail (after classes are done), two photos with audition info/links to the event two weeks out & one week out
  • Summer Dance Intensive (3rd week ideally) - Four posts - event thumbnail 6 weeks out, photo of instructor with his/her bio one month out, two photos with audition info/links to the event two weeks out & one week out
  • Summer Classes Begin (4th week) - Three posts - event thumbnail six weeks out, two photos with registration info/links to the register two weeks out & one week out

JULY

  • Fall registration open (1st week) - Three posts - event thumbnail first week, two photos with fall registration reminders throughout month of July
  • Dance Exploration Camp (3rd week) - Four posts - event thumbnail 6 weeks out, three photos with event info/links to register one month out, two weeks out, & one week out

AUGUST (Check with school start dates for these events)

  • Lyrical Jazz Boot Camp (1st week) - Three posts - event thumbnail one month out, two photos with event info/links to register two weeks out & one week out
  • Ballet Boot Camp #1 (2nd week) - Three posts - event thumbnail one month out, two photos with event info/links to register two weeks out & one week out
  • Open House (3rd weekend) - Two posts - event thumbnail 3 weeks out, photo with event info week of open house
  • Ballet Boot Camp #2 (3rd week) - Three posts - event thumbnail one month out, two photos with event info/links to register two weeks out & one week out
  • Nutcracker Ensemble Audition (3rd week) - Three posts - event thumbnail one month out, two photos with audition info/links to the event two weeks out & one week out

SEPTEMBER

  • Fall Registration & Payment Due Sept. 1 - One post of event thumbnail week before
  • Fall classes begin (2nd week) - Three posts - one post of event thumbnail one month out, two photos with registration info/links to register three weeks out & one week out
  • Wednesday & Saturday Workshops Session 1 (7 week session, 2nd week) - Three posts - one post of event thumbnail one month out, two photos with registration info/links to register three weeks out & one week out

OCTOBER

  • Dress Up Week (4th week) - One post of event thumbnail the week before + make stories/highlights of students in costumes & use as weekly photo of Class Happenings
  • October 31 No Classes - One post of event thumbnail the week before

NOVEMBER

  • Wednesday & Saturday Workshops Session 1 (6 week session, 1st week) - Three posts - one post of event thumbnail one month out, two photos with registration info/links to register three weeks out & one week out
  • Week of Thanksgiving No Classes Wed-Sat (Mon/Tues not cancelled) - One post of event thumbnail the week before

DECEMBER

  • Parent watch month! Feel free to view the last 15 minutes of classes, prospective families are also welcome to attend. - One post of event thumbnail the week before + make stories/highlights of parent watch month & use as weekly photo of Class Happenings
  • Nutcracker Ballet Performance (2nd weekend) - Three main posts + sneak peaks + count down - event thumbnail two months out, two photos with show info/links to tickets one month out & 2 weeks out
  • Winter Break - No classes (4th week - 1st week of Jan) - One post of event thumbnail the week before

Events that need event pages made on Facebook include:

  • Ensemble Auditions; June, August, & January
  • Shows: Nutcracker & Spring Showcase
  • Want to Dance on Pointe?
  • August Open House
  • Summer Intensive
  • Dance Exploration Camp
  • Boot Camps - Ballet Boot Camps #1 & #2, Lyrical Jazz Boot Camp

Events that need photo albums on Facebook & Squarespace include:

  • Nutcracker Ballet Performance
  • Spring Showcase - both Ensemble & Technique Dances
  • Picture Week (2) - separated by Ensemble & Technique Dances