MARKETING/DESIGN - WEBSITE

The role of design & marketing focuses on the five following areas:

  • Instagram & Facebook (2 hours/week)
  • Website Updating & Design (2 hours/week)
  • Content Creation - Brochures, business cards, etc. (30 min/week)
  • Photography (30 min/week)

The general responsibilities include:

  • Instagram & Facebook planning, with a goal of 5 minimum posts weekly
  • Making Facebook events: Ensemble Auditions (June, August, & January), Shows (Nutcracker & Spring Showcase), Want to Dance on Pointe?, August Open House, Summer Intensive, Dance Exploration Camp, Boot Camps (Ballet Boot Camps #1 & #2, Lyrical Jazz Boot Camp)
  • Designing the Nutcracker & Spring Show programs (with information from the admin)
  • Designing monthly updates, uploading on announcement page, & sending to the admin to email out to families
  • Reviewing/updating the website weekly: updating events, dates (calendar!), schedule, photo albums, and other information as needed. Ensuring all buttons and links are clickable and are heading to the correct information.
  • Documenting/photographing the happenings at the studio and translating them into meaningful marketing material.

Below, you will find a breakdown of SQUARESPACE, with the average allotment of time you should give on a weekly, monthly, or quarterly basis.


WEBSITE
(2 HOURS OF WORK/WEEK)

Below is a breakdown of the information that under each page on the website:

ABOUT TAB

EVENTS PAGE:

  • Who we are, What we do
  • “Click here to download our calendar!” (always ensure this is clickable & calendar is updated)
  • 2 Month Trial (always ensure button is clickable and leads to proper 2 month trial interest form)
  • Purchase Tickets Here! (When tickets become available for sale for Nut & Spring Show)
  • Season Events - visual for each event that is clickable and sends client to proper info. - Summer: June Nutcracker Audition, Summer Intensive, Summer Classes, Dance Exploration Camp, Lyrical Jazz Boot Camp, Ballet Boot Camps #1 & #2, Open House, August Nutcracker Audition
    - Fall: Technique Classes, Wednesday Workshops, Saturday Workshops, Nutcracker Ballet - Spring: Technique Classes, Spring Ensemble Audition, Wednesday Workshops, Saturday Workshops, Want to Dance on Pointe?, Spring Showcase
    *** REGULAR CHANGES & UPDATES WILL BE NEEDED ON EVENT PAGE

ABOUT PAGE:

  • Quote by parent (ideally try to add to the parent quotes and make it a slide show)
  • Our Program Write Up followed by video (re-read semesterly to ensure correctness)
  • Our Values followed by video (re-read semesterly to ensure correctness)
  • Our Classes (class offering visual - monthly check that this is up to date)
    - minimal changes/updates will be needed -

PARENT HANDBOOK PAGE:

  • Clickable Visuals of Parent & Ensemble Handbooks
  • “Click here to download dance attire requirements!” (always ensure button is clickable and leads to proper document)
  • Written Version: Studio Policies, Class Attendance & Commitment, Makeup Classes, Communication, Financial Responsibility, Snow Days & Holidays, Spring Showcase, If your dancer is struggling with class. (read this information semesterly to ensure correctness)
    - minimal changes/updates will be needed -

RENTALS PAGE:

  • Pick a studio (Photos of each studio available, with option to enlarge)
  • Date/time
  • Rental agreement (read this information semesterly to ensure correctness)
  • Payment
    - minimal changes/updates will be needed -

INSTRUCTORS PAGE:

  • Photo of instructor, instructor name, instructor bio (update as teachers join & leave balletmore, keep alphabetical order by last name, except for Melanie)
    - minimal changes/updates will be needed -

summer tab

Event title, event description, button to link to register/purchase, photo(s):

  • June Nutcracker
  • Summer Intensive
  • Summer Classes
  • Dance Exploration Camp
  • Lyrical Jazz Boot Camp
  • Ballet Boot Camp #1 & #2
  • August Nutcracker     
    - minimal changes/updates after information is uploaded for the season -

Sept-May tab

  • PRE-K PAGE:
    - Description of classes - Thursday drop-ins, Saturday Morning Workshops, Sept-May Classes (BTT, Ballet-Jazz)
    - Quote from parent
    - Breakdown of pricing for Pre-K options
    - Register Today button
  • YOUTH PAGE:
    - Description of classes - Sept-May Technique Classes, Wednesday Workshops, Saturday Morning Workshops, Private & Custom Classes, photos
    - Quote from parent
    - “Click here to download our schedule!”
    - Register Today button    
  • ADULT PAGE:
    - Description of Classes - Stretch/Strength Workshop, Ballet Workshops, Jazz Workshops, quote from adult student
    - "Purchase one workshop & receive the 2nd 50% off!"
    - Register Today button    
  • Scheduling Conflict Form     
    - minimal changes to informational pages -     
    *** REGULAR CHANGES TO PRE-K WORKSHOPS PRICING, QUOTES, & SCHEDULE

Ensemble Tab

  • What is balletmore ensemble + requirements
  • "Click here to download our ensemble handbook!”
  • Audition thumbnails with link to register
  • Purchase tickets link
  • Parent quote
  • Slideshow of past ensemble shows    
    *** REGULAR CHANGES W/ AUDITIONS, TICKETS AVAILABLE, & PHOTO ALBUMS

register tab

  • Summer: Schedule, Cost Breakdown, “Make an Account” button, any other pertinent information about registration    
  • Sept-May: Schedule, Sept-May Payment Options, Cost Breakdown, “Make an Account” button, any other pertinent information about registration     
    *** REGULAR CHANGES WITH SCHEDULE CHANGES

NOT LINKED PAGES

  • Announcements: Page sent out to balletmore families with monthly updates.
  • Photo Albums: used to create content on website
  • 2 Month Trial Interest Form
  • Store: Studio Rental, 4+ Hour Studio Rental Fee  
  • Training Material: for internal use only Link: www.balletmore.com/training  
  • Independent Contractor Agreement: Link: www.balletmore.com/contract Password: balletmoreinstructor

UPLOADED DOCUMENTS

  • Sept-May Schedule (Update quarterly, or as needed)
  • Calendar (Update quarterly, or as needed)
  • Payment Breakdown (Update annually)
  • Dance Attire Requirements (Update annually)
  • Parent Handbook (Update annually)
  • Ensemble Handbook (Update annually)

SQUARESPACE HOW TO

ANNOUNCEMENT BAR

audio Block
Double-click here to upload or link to a .mp3. Learn more

GENERAL PAGE DESIGN

audio Block
Double-click here to upload or link to a .mp3. Learn more
audio Block
Double-click here to upload or link to a .mp3. Learn more

NOTES ON SQUARESPACE SIDEBAR

DESIGN

DO NOT TOUCH: Logo & Title, Template, Checkout Page Style Editor, Lock Screen, Mobile Information Bar, Squarespace Badge, Custom CCS, or Advanced Options

Style Editor

  • In style editor you can adjust all font, font sizes, font colors, background colors, etc. for: site header, site navigation, main content, pre-footers, footer, products, buttons, and announcement bars.
  • If you would like to fix something specific, head to the pages tab and find the item you are trying to change. Then go to style editor, and click the item you would like to edit. The style editor will then display the options you can change on the item.

Announcement Bar

  • The announcement bar should be updated regularly as it is the top info panel on the website at all times. You can adjust the message of the announcement bar under this tab. * Make sure to add a link to the announcement bar so that it is clickable!

MARKETING

  • Share Buttons Customers have the option to share posts on Facebook, Google, LinkedIn, etc (for blogging if balletmore added this to website)
  • Facebook Page Always ensure Facebook page is linked, update the Squarespace gallery tab & page tabs as needed (will show up in sidebar on Facebook page)
  • Promotional Pop-up: Join our mailing list! Linked to the mailing list spreadsheet on Google Drive.

ANALYTICS

  • Analytics provide: sales overview, traffic overview, traffic sources, popular content, form & button conversions, abandoned cart, Google search keywords, etc.

SETTINGS

General

  • Business information (email, address, phone number, etc.)
  • Permissions (adding someone as an administrator, content editor, etc.)
  • Billing & account (update your credit card & subscription plan here)

Website

  • Connected accounts (Google, Facebook, Instagram, Email)
  • Search Engine Optimization: Search engine description (used in search results for search engines)

Commerce

  • Payments: We are connected through Stripe for both Squarespace & DSP. Ignore all other tabs under commerce.